Publications

Generation Z: Transforming

Consumer Healthcare

M. Scott Carpenter,  2023

Driven by technology, Zoomers approach their healthcare in different and evolving ways than previous generations.

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Creating Consumer Healthcare Products:  Shaping Products for Enhanced User Experiences

M. Scott Carpenter,  2023

In the highly competitive sector of Consumer Healthcare, a holistic approach to product design is crucial. This entails considering not just the active ingredients, but also the format, delivery method, and sensory characteristics of the product. By focusing on both the end-user and their experience, we can create products that people enjoy using, instead of merely needing to use.

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